Evangelism
Embracing Creative Outreach in Your Ministry
In 1992, Saddleback Church became one of the first churches on the internet. Back in those days, the internet was an uncharted frontier: no web browsers, no search engines, just a few tech-savvy pioneers exploring a digital wilderness.
Yet, when we saw the internet as an opportunity to reach people in a new way, we jumped in with both feet, using FTP, Gopher, and Mosaic to share the gospel. Creative outreach is one of 10 values that we built Saddleback Church on, and that creative spirit has never left the church.
I believe every church should embrace creativity to reach new people with the gospel. Any church can learn to do this if they live out these five principles.
- Adaptability is key to reaching the unchurched. In a famous passage in 1 Corinthians 9:19-23, Paul writes about how he adapts to the people he is trying to reach. He never changes the gospel, but he is always looking for fresh ways to put the gospel in a context people understand. He writes in verse 22, “I have become all things to all people. I have done this so that in all possible ways I might save some” (NIRV).
That’s what creative outreach is all about—using any means necessary to tell people about Jesus. We should get creative in finding common ground with our neighbors so we can share the gospel with them.
- Creativity reflects God’s image in us. Each of us was created to create. We are made in God’s image (Genesis 1:27). Jesus created everything seen and unseen in the universe (Colossians 1:16)—and we are designed to be creative too.
Too often, we get the idea that only certain people are creative, but that’s not true. Every one of us has the potential to be creative. If we’re going to be faithful in reaching our neighbors for Jesus, we need to tap into the creativity of every one of our congregants.
- Learn to fail fast, fail often, and fail cheap. I used to tell my staff all the time that if they’re not failing, they’re not trying anything new. Doing the same thing over and over again isn’t being creative, and it’s rarely going to reach people.
Think of it like this: You’re successfully discovering what doesn’t work when you “fail” in your outreach. It’s not a failure; it’s an experiment. You’ll never learn what is successful in evangelism if you don’t experiment, even if that leads to apparent failures. - God-sized dreams fuel creative outreach. God’s vision for your church is far greater than anything you can imagine on your own. As Colossians 1:16 reminds us, Jesus is the Creator of all things, and his creativity is boundless. When you align your church’s outreach with his grand design, you tap into his limitless imagination.
Faith-fueled imagination allows you to dream big—beyond your current resources or understanding. Embracing God-sized dreams for your church will lead to reaching new people with the Good News of who Jesus is and what he has done for us. - Change is necessary for growth. When I was pastor at Saddleback, we constantly made changes to reach new people with the good news. New days required new methods so we changed programs, ministries, and styles.
Jesus reminds us in Mark 2:22, “No one puts new wine into old wineskins” (NLT). You have to be willing to change to grow—that’s true for you as a leader and for your church.
Everyone needs Jesus. Each of our neighbors, whom Jesus dearly loves, has a unique background and a unique story. Because of that, we need to be creative in how we tell the people in our community about him, so that, as Paul writes in 1 Corinthians 9, “in all possible ways” we might reach them.
Look around your community. Chances are, you’ll find what we found: Your neighbors desperately need Jesus. To reach them effectively, you’ll need to be both bold and creative in your approach. Think outside the box, and don’t be afraid to try new methods.
